Colors need to complement your brand, but which colors are the most influential and how can you choose wisely?

It is often said that colors can define a brand because certain colors are known to evoke certain emotions and emotions. This is probably not something we were born with, but a characteristic we have learned based on the standard everyday experience we have since we were born. Take a traffic light as an example. We naturally associate red with danger and green with positive (Go). This is to indicate that this is done daily. Understanding how colors make people feel helps you choose a palette.

What should I keep in mind when choosing a color for a pamphlet design?
Color is important, but it’s not the only aspect to consider when considering what a pamphlet looks like and what design elements make it stand out.

Three other things related to color also need to be considered.

Shadow
Hue refers to the amount of black added to the selected color. For example, a color without black added looks very subtle. As black is added to the base color, it gets deeper and darker. Therefore, the shade of the color you choose can make a difference to the emotions that the color evokes to the reader.

Tint
The shade is the opposite of the shadow. This refers to the amount of white added to the base color. This can cause the selected color to appear much lighter than in the neutral state. And like a shadow, it can have a big impact. For pink, for example, all bright shades look soft and delicate. It is very different from the bright dark shades.

Saturation
Saturation refers to the addition of black and white to the base color, which determines the strength or weakness of the color that appears on the paper. Saturated colors are very bold, vibrant and intense, while desaturated colors are more subdued, creating a faded look that can change the message you send.

do not know? Put yourself in the position of your customer. Browse competitors’ websites and pamphlets to see how colors complement tones, reflect messages, distract from content, and harness this insight.

Everything that makes up our colors

In fact, visual appeal is important. Ultimately, even the most informative printed brochures lack the aesthetics needed to invite potential customers to open them, or if the colors inside are distracting or unpleasant. Will not reach that goal.